Eurocrem is a kind of two-colored (brown and white) hazelnut and milk sweet spread, produced by Swisslion-Takovo company based in Gornji Milanovac, Serbia, about 120km south of Belgrade. As something of a national product, Eurocrem was marketed under the slogan "For the Growing Generation", accompanied by an image of a slice of bread covered half with brown and half with white creme.
Licensed "Eurocrem" was introduced to the Ex-Yugoslavia market in 1972, under license from the Italian company, Gandola. Italian company Gandola still produces original chocolate spread "Eurocrem".
On September 15, 2008, Swisslion-Takovo registered a new Mark "Eurocrem Takovo", with registration number "993249", Figurative Elements of Marks and colors red, gold, brown, beige, green and white.
Licensed "Eurocrem" was initially offered in only one flavor variant (hazelnut and vanilla) while recent additions to the range include banana, strawberry, coconut and caramel flavors. The recently-added flavors were not as popular, probably because consumers preferred to keep to the initial version. Numerous package types and sizes have been made available, including PVC and glass containers of sizes ranging from 15g to 5kg.